Signage Sydney - Car Signs - Vehicle Signage Sydney
What Is the Most Cost Effective Form of Advertising for Your Business?
The answer is simple… signage! With over 15 years designing signage solutions for Sydney and Australia wide businesses, Clayton Ockerby of Pivot Creative can help you with your new sign. What are you waiting for? What's your sign?
Need Signage Now? Email pivotcreative@ourmanly.com.au
Or Call Pivot Creative on (02) 9948 9922!
By Clayton Ockerby, Pivot Creative
What is the most cost effective and potent form of advertising your business can invest in?
The answer is simple… signage! Numerous studies have shown that the average cost per impression (that is the amount of money it costs you for someone to see you) is far less with signage that any other form of advertising. A partially wrapped vehicle will cost you as little as $1.30 per day over a 4 year life of the vehicle.
A small advert in a local newspaper appearing one time a week for a year would average out at $44.00 per day… keeping in mind that is only being published 1 day a week!
Think about it…. How many people would be exposed to your brand or message every single day? You might have a shop front on a busy road, or you may have a service vehicle out and about on a daily basis. The fact remains if you don’t have some form of signage promoting your business and brand you are missing out on a massive opportunity.
Ok… now I have your attention…. What next?
Expectations and Investment
You have to decide exactly what you expect to achieve from your signage and how much you are willing to invest in it. I say invest rather than spend because it is an investment in your business. An investment is something that returns more than you outlay, so by this way of thinking a sign truly is an investment over its life. Not only does a well made sign offer your business a financial return, it also provides your business with a local presence and provides a professional image for your business.
Signage Desisn - Don't Get Complicated
When it comes time to design your signs think about the elements you want to include in them. You would presumably include your logo and name, you might want to have a website address and a contact phone number. The most important thing you should keep in mind is the need to engage the market quickly and convey your message clearly and instantly. Don’t over complicate your signage or your message and keep the number of words minimal and the language concise.
Need Signage Now? Email pivotcreative@ourmanly.com.au
Or Call Pivot Creative on (02) 9948 9922!
It is also important to remember that just because you know what something means, the people you are trying to sell to may not. Every day we get requests from people asking us to include technical industry specific terms on their signs that mean absolutely nothing to the untrained people who are going to be buying their product or service. Make it easy for your market to understand what you can do or offer for them.
Consistency
Be consistent. It is so important.
Your image can make or break your business. A person’s perception of your business, just by how you look can make all the difference between potential business or missing out all together.
Your signage should reflect your website which should match your business cards which should mirror any promotional material you may have and so on.
Make sure you consistently use the same colours and fonts. Even more importantly, ensure you maintain the feel of your brand. Think about who your target market is and make sure you have an image and feel that would appeal to them.
Include a Call to Action
The final piece of advice I can offer would be to be brave with your signage. By that I mean you can’t expect great things with small commitments. Don’t waste your money by simply putting a web address on the rear window of your car. It won’t do anything for your business. Tell me the last time you saw a web address on the rear of a car and thought to yourself…’I wonder what www.pivotcreative.com.au is…I’d better race home and check it out!’ You must give people a reason to come to you – a ‘call to action’.
If all you can afford is a small web address on your rear window save your money for a little while longer and get something that might actually help your business. From as little as $250.00 you could fully cover your rear window in a digital print including images, logos and a call to action or teaser line. A great teaser line for us would be - ‘Want to know how to promote you business for $1.50 a day??? www.pivotcreative.com.au’. I am sure you get the picture. Give people a reason to come and they will.
I urge you to test the water. Invest in a sign and see for yourself the difference it can make to your business. Something as simple as an A frame for a few hundred dollars placed out the front of your business could and usually does result in a return ten times it’s worth.
Signage is a powerful tool you have in your arsenal to promote your business.
Need More? Ready for a Signage Solution?
Feel free to call us today on (02) 9948 9922. Ask to speak to me, Clayton. I will be only too happy to discuss your needs or just workshop some ideas you may have.
Pivot Creative offers you a full signage solution. Based on Sydney’s Northern Beaches but servicing Sydney and Australia, we have been established for over 15 years. We are active members of the Australia Sign and Graphics Association (ASGA) and strongly support local community groups. The Pivot Creative philosophy is based around consistent quality and outstanding service. We do what we say when we say we will do it. We are a multi award winning business.
The Pivot Creative 7 Point Difference
It is also worth knowing about our ‘7 Point Difference’. This is your guarantee that your signage will be handled by professional people and it is what sets us apart form every other sign shop.
>>Click here for more details on the Pivot Creative 7 Point Difference!
Pivot Creative handle all forms of signage and digital print for all size businesses. Whether it is a sign for your vehicle or shop front, banners and flags, A-Frames, site signs or light boxes or perhaps a national signage fit-out, we have the knowhow to make your vision a reality. We help people do business.
Need Signage? Call Pivot Creative on
(02) 9948 9922 now to arrange your FREE Signage Health Check!
Or Email pivotcreative@ourmanly.com.au
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